Submitted for post by Linda.
It seems that no one is immune to having fake personas on the internet. Even Steve Jobs, co-founder and current CEO of Apple, Inc., was targeted.
In 2005, a mysterious blogger started banging on his keyboard on a blog entitled "The Secret Diary of Steve Jobs." This mystery man, writing from the perspective of a company CEO, claimed to have inside information on the inner workings of Apple, Inc. and wrote the blog under the screen name "Fake Steve."
The technology bloggers ate it up and even took up cyber-sleuthing "Fake Steve's" identity. The real Steve Jobs was queried as was Microsoft's Bill Gates. It was neither.
In August 2007, the NY Times revealed the identity of "Fake Steve" to be Dan Lyons an author and magazine editor of Forbes, Inc. Click here.
About a year later, The Secret Diary of Steve Jobs" posted it's final entry. Once the mystery of the blog owner's identity had been solved, interest and readership waned. Click here.
So why did Dan Lyons claim to have inside information on Steve Jobs? Why did he devote almost two years claiming to be someone he was not?
Interestingly in a Forbes, Inc. cover story entitled “Attack of the Blogs” Lyons had this to say about blogs: They "are the prized platform of an online lynch mob spouting liberty but spewing lies, libel and invective."
Blogs that allow comments seem to generate the most readership and interest. In an article highlighting his Spring 2008 speech about his motivations, Dan Lyons said that some subjects are almost ripe for blogging.
“Three “Whys” behind the Fake Steve Jobs blog: why he got into blogging (fear and boredom), why he chose Steve Jobs (he’s narcissistic, Apple has bad PR, and Apple fans tend to be so, well, fanatic), and why it works (it’s the audience!).
I’m convinced that not everything is what appears to be on the blogosphere. People claiming to have inside information often have less than noble motivations. Targets like the Gosselins seem to practically give bloggers material with their personality quirks, their less then impeccable public image and their fanatical viewers both lovers and haters.
I take it all with a grain of salt. If someone can masquerade to be Steve Jobs, someone can claim to be almost anyone with inside information about almost anything.